Trends in display advertising Essay Assignment Paper

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Trends in display advertising Essay Assignment Paper

Trends in display advertising

Respond in one or more of the following ways:
1)Ask a probing question, substantiated with additional background information, evidence, or research using an in-text citation in APA format.
2)Share an insight from having read your colleagues’ postings, synthesizing the information to provide new perspectives.
3)Validate an idea with your own experience and additional research.
4)Expand on your colleagues’ postings by providing additional insights or contrasting perspectives based on readings and evidence.
(Beverly)

At one organization where I work on weekends (Health Department), EBP is very important when evaluating policies and procedures and meeting projected goals. Health Horizons is a prevention program funded by Centers for Disease Control and Prevention (CDC) and contracted through the Department of Health State Services (DHSS). This program is targeted to prevent Human Immunodeficiency Virus (HIV) and sexually transmitted infections (STI) in higher risk populations.
A very vital part of this EBP is to identify the higher risk populations and identify a gatekeeper within that population as a leader. The leader is educated and delegated to organize a group within the selected population for what we now call an education extravaganza. This extravaganza is somewhat a party. The participants is served a meal, play fun educational games, receive a $25.00 Walmart gift card for participation and they are offered free HIV and syphilis testing. Providing such incentives furthers this organizational culture and policies.
The leader of the group work closely with the organization’s team members to identify the high risk activities, develop a risk reduction plan, evaluate the plan and document their findings. If the outcomes are proven to be reduction in high risk activities, the outcomes are implemented in the annual renewal of proposal plans and monitored by DHSS for funding purposes. By identifying a gatekeeper for the group activities, the group members are more trusting and staff is able to build a rapport with the members to elicit honest information that assist with identifying the high risk activities.
Disseminate the Findings and Strengthening the Culture of EBP within the Organization
The concept of EBP has continued to evolve in the nursing profession as the basis for clinical decision-making (Steurer, 2010).
I could disseminate the findings by maintaining documentation of the members that participate in the groups each month. This documentation will consist of the high risk activities reported, number of members per group, number of member tested, test results and educational pre and post testing. This information will be reported in the monthly reports, quarter reports, annual reports and the proposal for funding renewal. The culture of the EBP will be strengthened within the organization by continuing to advertise and encourage participation from all departments within the organization. In addition, all departments will be educated on new policies, procedures and outcomes of the group activities.

Nurse’s responsibility to further the use of EBP
Nurses in leadership positions have responsibility for provision of evidence-based healthcare that meets the expectations of patients, families, regulators and others (Cullen & Adams, 2012). Nurses need the empowerment to improve the patient’s outcome. It is important that nurses not only have the guidance to identify effective EBP, but it is just as important to understand the implementation and evaluation process of the EBP.
Resources
Cullen, L., & Adams, S. L. (2012). Planning for implementation of evidence-based practice. Journal of Nursing Administration, 42(4), 222–230.
Retrieved from the Walden Library databases.
Steurer, L. M.(2010). An evidence-based practice scholars program: One institution’s journey toward excellence. Journal of Continuing Education in Nursing, 41(3), 139–143.
Retrieved from the Walden Library databases.
(Tony)

At the health-care organization I currently work at, they consistently participate in monitoring and evaluating new evidence-based practices (EBP) to ensure that the patients are receiving the highest quality of care possible. If new evidence-based practice shows changes that need to be made, my organization does so through policies changes. We have a very active Institutional Review

Strengthening EBP
One of the major steps in strengthening evidence-based practice at any health-care

Responsibility
Nurses are responsible for providing every patient with the highest level of care possible.

Aitken, L. M., Hackwood, B, Crouch, S., Clayton, S., West, N., Carney, D., & Jack, L. (2011). Creating

Barnsteiner, J. H., Reeder, V. C., Palma, W. H., Preston, A. M., & Walton, M. K. (2010). Promoting

Polit, D. F., & Beck, C. T. (2012). Nursing research: Generating and assessing evidence for nursing

admin | August 12, 2015
Assignment 1
Context
Consumer behavior is one of the most interesting topics in the discipline of marketing. Attempting to

The wide range of consumer preferences creates many different categories of customers and a large number

The Assessment 1 Context document contains important information related to the following topics:
• Targeting to Customer Preferences.
• Consumer Decision-making Process.

As consumers, we all undergo a decision-making process when considering which products to purchase and

•Define your chosen decision-making model.
•Describe, in detail, how you experienced each step in this consumer decision-making model as it applies

•For clarity, describe each step in a separate paragraph.

admin | August 12, 2015
This module covers display advertising, one of the earliest digital advertising formats that have been

Able to design native advertising and content marketing.
Informed of targeting methods and programmatic buying basics.
Lecture

Three finished mock-up ads.
Beneath each ad, the specifics of the ad, including the IAB official type name, initial dimensions in

Any inspirations or difficulties that you encountered in this project.
Submission

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